Graphic Design Theory: Readings from the Field

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It does differ in that it offers an overarching story of the discipline, but stumbles by presenting too simplistic a narrative.

Graphic Design Theory: Readings from the Field

Its three sections — Creating the Field, Building on Success, Mapping the Future — align too neatly: graphic design as neat, clean bedtime story. Armstrong opts for a thematic rather than chronological structure. Essays are carefully placed to create a web of connections between them. Some of the connections and segues, however, are forced. They also reveal — unintentionally, I assume — a somewhat insular community of thinkers. Dmitri Siegel mentions Ellen Lupton. Lupton mentions Dmitri Siegel.

Many of the essays are arguably influential. And no Rudy VanderLans — perhaps the most influential figure in graphic design theory and criticism in the past twenty years, both for his own opinions and for publishing Emigre. Graphic Design Theory is suitable for young graphic designers or people from outside the field. It provides a broad range of knowledge with little stress.

It can help to educate the eye. And it is obvious that Armstrong was really careful in choosing meaningful and charming readings. Keep this in mind while you are reading this book. Each beautifully designed, affordable volume offers a concise overview of a design fundamentalthe hows of design. But as most seasoned designers will tell you, a comprehensive education also requires an understanding of the whys of design practice.

Graphic Design Theory presents groundbreaking, primary texts from the most important historical and contemporary designthinkers. Graphic Design Theory is organized in three sections: "Creating the Field" traces the evolution of graphic design over the course of the early s, including influential avant-garde ideas of futurism, constructivism, and the Bauhaus; "Building on Success" covers the mid- to late twentieth century and considers the International Style, modernism, and postmodernism; and "Mapping the Future" opens at the end of the last century and includes current discussions on legibility, social responsibility, and new media.

Striking color images illustrate each of the movements discussed and demonstrate the ongoing relationship between theory and practice. A brief commentary prefaces each text, providing a cultural and historical framework through which the work can be evaluated.

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Additional features include a timeline, glossary, and bibliography for further reading. A must-have survey for graduate and undergraduate courses in design history, theory, and contemporary issues, Graphic Design Theory invites designers and interested readers of all levels to plunge into the world of design discourse. See All Customer Reviews. Shop Books. Read an excerpt of this book!

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Graphic design theory : readings from the field (Book, ) [tautaropiking.gq]

Add to Wishlist. USD Sign in to Purchase Instantly. Overview The titles in our best-selling Design Brief series are highly praised by graphic design students, educators, and professionals worldwide as invaluable resources.


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